Social Media Marketing Strategy For Effective SMEs Development During Covid-19 In Ghana
Type
Thesis
Authors
Category
eFormat
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Publication Year
2021
Publisher
Pages
32
Subject
International Business and Trade
Tags
Abstract
This study investigates the negative impact of Covid-19 on SMEs in Ghana, focusing on optimizing social media marketing strategies to enhance business development. The mixed method approach will help SMEs re-establish, reach a larger audience, and increase sales.
Description
Final Year Capstone
Number of Copies
1