"The Current Perception and Role of Social Media Marketing in Maintaining SME Strong Financial/Revenue Position During and After the Covid-19 Era: A case study of Rwanda."
Type
Thesis
Authors
Category
eFormat
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Publication Year
2021
Publisher
Pages
48
Subject
International Business and Trade
Tags
Abstract
Covid-19 has impacted small businesses, with hybrid social media models proving effective for client retention, but adoption remains low at 39%, highlighting the need for further research.
Description
Final Year Capstone
Number of Copies
1