Emotional Branding: The New Paradigm for Connecting Brands to People

Type
Book
Authors
Gobe, Marc
 
ISBN 10
1581156723 
ISBN 13
9781581156720 
Category
ALU Capstones  [ Browse Items ]
Publication Year
2010 
Publisher
Allworth Press 
Pages
360 
Tags
Branding & Logo Design, Management, Advertising, Consumer Behavior, Product Management, Research, Education & Reference, Research & Development, Sponsored Selections 
Number of Copies
1 
Accession‎ No Call No Availability
445   No

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