Small and Medium Enterprises effective use of Social media sites to raise brand Awareness.
Type
Thesis
Authors
Category
eFormat
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Publication Year
2021
Publisher
Pages
36
Subject
International Business and Trade
Tags
Abstract
The study explores the effectiveness of social media in boosting brand awareness among Rwandan shoe manufacturers and retailers, highlighting factors like interaction, trendiness, content, consistency, and accessibility.
Description
Final Year Capstone
Number of Copies
1
