"Probing Consumer Ethnocentrism in Africa; the case of Kenya"
Type
Thesis
Authors
Category
eFormat
[ Browse Items ]
Publication Year
2021
Publisher
Pages
46
Subject
International Business and Trade
Abstract
The study explores consumer ethnocentrism in Kenya, examining concerns about foreign goods' job impact, but reveals no ethnocentric tendencies in the 21st century.
Description
Final Year Capstone
Number of Copies
1